More on the cinema ARG
DV mag ran a story about the cinema ARG
“No one is safe from the Net effect of Head Trauma, a horror feature film with a Web 2.0 twist, as Philadelphia-based writer-director Lance Weiler takes his self-produced “cinematic alternate reality game” on the road this weekend.
Weiler—whose first all-digital feature, The Last Broadcast, is currently distributed in over 20 countries, having enjoyed runs on HBO and IFC—looks to create what he calls “a new experience in horror” by engaging audiences on city streets as well as in theaters, then following them home with cell phone calls and social networking site posts from Head Trauma characters.”
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